Abu Dhabi TV has relaunched with new off-screen and on-screen identities created by design agency Lambie-Nairn.
The branding programme includes new identities and positioning for each of the broadcaster’s channels — Abu Dhabi One, Al Emarat, Abu Dhabi Sport and Abu Dhabi News.
In an unprecedented move, computer games giant EA has turned to branding consultancy Lambie-Nairn to create a complete identity and packaging design for Nintendo DS game Zubo.
EA has always used in-house marketing teams for branding and packaging, but hired visual brand specialist Lambie-Nairn on the strength of work the group did for phone company O2 seven years ago.
The Middle East broadcaster Abu Dhabi TV is to rebrand four of its channels, and has enlisted Lambie-Nairn for the job.
The consultancy, which was introduced to Abu Dhabi Media Company through sister WPP consultancy The Brand Union in June, is currently developing new visual identities for four of its channels, with a view to unveiling the work by the beginning of October.
(ADTV’s existing sports (left) and regional channels, to be rebranded)… Read Full Post
Some of the Brand Strategy team attended the O2 Wireless festival at the weekend. There was no mistaking that O2 was the lead sponsor - the festival name is a giveaway! Its blue branding was prevalent throughout the festival. It seems the telecoms company can do no wrong when it comes to music. … Read Full Post
Business to business marketing has the greatest potential and the least appeal. Its potential and dullness emanate from the same cause. For the most part, B2B marketing looks the same. It is full of imagery of sky scrapers, people in business suits trying to look dynamic and tired old sporting analogies of teamwork. In any industry the tone of voice of the top three firms will be largely interchangeable – faux collaborative, arrogant and full of ‘opportunity’. … Read Full Post
Lambie-Nairn has won one of just twelve Gold awards for our work on The Business Channel, selected from over 1,100 international entries in the category for Corporate/Brand Identity - Broadcast Design & Graphics. This is the first year of Design Lions as a category. … Read Full Post
At Lambie-Nairn we’ve been reflecting on what the goals, motivations and interests of different audiences and stakeholders really are. When there is so much choice and information, standing still is not an option. We’ve done some thinking, taken the best of what we did before and added some new elements … Read Full Post
The world of personal finance has gone through a revolution over the last decade. In this time consumers have been given new ways of finding, comparing and buying financial services with 18 million people in the UK going online.
You can now have a market-leading internet savings account through Sainsbury’s, pick up pet insurance in Argos, or have a credit card called an egg card that is promoted by guinea pigs. … Read Full Post